Country of origin: France
Alcohol content: 20% ABV

For generations, Suze has been renowned for its original recipe and traditional production. Its aromatic complexity is the result of a subtle balance between fresh gentian and many different aromatic plants.

A required component for the White Negroni, this gentian-based aperitif begins with honeyed herbal notes and touches of chamomile, with underlying bitterness growing to a classically dusty, earthy, bitter finish—characteristic of gentian.

Suze is ideal for enjoying as an aperitif, whether neat or in cocktails. We personally like it on the rocks.

Try a Suze and tonic, add a splash to a G&T, or use in cocktails such as a White Negroni, Suzie Americano, or The Memory Remains.

About Suze:

In 1885, Fernand Moureaux inherited a family distillery in Maisons-Alfort. In order to rescue the company from the brink of bankruptcy, he joined forces with Henri Porte, his bank manager's son, to create a new aperitif. The two men believed in the future of chilled aperitifs and the power of a brand, so together they strove to create a new sort of aperitif, going against the grain of what was fashionable at the time: instead of basing their aperitif on wine, they used a plant — gentian! 

The idea was ingenious, and in the heat of the following summer, the gentian aperitif quickly drew many enthusiasts. It even won over Parisians when, in 1889, Fernand Moureaux presented his aperitif at the World's Fair and was awarded the prestigious gold medal. To mark the event, the pavement cafés of Paris were festooned with eye-catching orange, the signature colour of what would henceforth be known as "Suze". Does it bear the name of Fernand Moureaux's sister-in-law, who loved the gentian aperitif, or a small river in Switzerland close to where Fernand harvested the ingredients for this celebrated formula for the first time? In fact, the origin of the name Suze remains a mystery to this day. 

The famous aperitif is now produced in the historical factory in Thuir, in the Pyrénées Orientales department of France. It is an outstanding architectural structure and used to be a marshalling yard for the Byrrh cellars, whose designer was none other than Gustave Eiffel!

The ceiling, which is a composition made of corrugated iron and nuts and bolts, leaves no doubt to the identity of its creator; it echoes the Garabit viaduct, and of course, the Eiffel Tower. The Thuir factory now produces the Byrrh, Suze and Pernod Absinthe brands.